Why Do Google Ads Look Different? AdWords' Expanded Text Ads Now Live

Mar 1, 2019
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Welcome to Manny’s SEO & Web Design, your trusted partner for all things digital marketing. In this article, we will delve into the world of Google Ads and explore the recent update of AdWords' expanded text ads. Understanding this change is crucial for optimizing your online advertising efforts and staying ahead of the competition.

What Are Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform that allows businesses to display ads on Google Search results, partner websites, and YouTube. These ads are essential for businesses looking to increase online visibility and drive targeted traffic to their websites. With billions of daily searches, Google Ads presents an immense opportunity to reach potential customers at the right moment.

The Evolution of AdWords' Expanded Text Ads

Recently, Google introduced expanded text ads as a significant update to its AdWords platform. This change aims to provide advertisers with more flexibility and control over their ad copy. Unlike the traditional text ads, expanded text ads offer more space for businesses to showcase their products, services, and unique selling propositions.

Expanded text ads feature two headlines instead of one, allowing advertisers to emphasize their key messages and grab users' attention more effectively. In addition to the headlines, expanded text ads offer an extended description field, enabling businesses to provide comprehensive information about their offerings in a single ad unit.

The Benefits of Expanded Text Ads

The introduction of expanded text ads offers several advantages for businesses in the digital marketing landscape.

1. Enhanced Visibility and Engagement

With more space for text, expanded text ads occupy a prominent position on the search engine results page (SERP). This increased visibility allows businesses to stand out from the competition and attract more clicks from interested users. By creating compelling ad copy, you can engage your audience and increase the likelihood of conversions.

2. Improved Ad Relevance

Expanded text ads provide businesses with an opportunity to create more relevant and targeted ads. With the increased character limit, you can incorporate highly specific keywords and tailor your ad copy to match users' search queries more precisely. This increased relevancy can lead to higher ad quality scores, which in turn can lower your cost per click and improve your ad performance.

3. Streamlined Ad Creation and Management

The expanded text ads format simplifies the process of ad creation and management. With the consolidation of headline and description fields, advertisers can save time and effort by focusing on crafting impactful and persuasive messaging. Additionally, the new format ensures that your ads remain responsive across various devices, providing a consistent user experience.

4. Mobile-Optimized Ads

Mobile devices play a significant role in digital marketing, and expanded text ads are designed to cater to this trend. With more people accessing the internet through smartphones and tablets, it is crucial to optimize your ads for mobile devices. Expanded text ads automatically adapt to different screen sizes, ensuring that your message is delivered seamlessly across all devices and maximizing your reach.

Creating Compelling Expanded Text Ads

Now that you understand the benefits of expanded text ads, let's explore some tips to create compelling and effective ads that drive results.

1. Use Engaging Headlines

The two headline format of expanded text ads allows you to capture attention right from the start. Craft compelling and keyword-rich headlines that highlight your unique value proposition and entice users to click on your ad.

2. Leverage the Expanded Description Field

Take full advantage of the extended description field to provide detailed information about your products or services. Use this space to showcase the features and benefits that set your offerings apart from the competition. Focus on addressing your audience's pain points and demonstrating how your business can provide solutions.

3. Incorporate Relevant Keywords

Keyword research is vital when creating expanded text ads. Identify the keywords that potential customers are likely to use when searching for products or services like yours. Incorporate these keywords strategically throughout your ad copy to improve relevancy and increase visibility.

4. Implement Strong Call-to-Actions

A compelling call-to-action (CTA) is crucial for encouraging users to take action after viewing your ad. Use actionable language and create a sense of urgency to prompt users to click on your ad or engage with your business. Experiment with various CTAs to determine which ones yield the best results.

5. Test and Iterate

Like any digital marketing strategy, testing and iteration are essential for optimizing your expanded text ads. Experiment with different headlines, descriptions, and CTAs to determine which combinations resonate best with your target audience. Monitor your ad performance regularly and make adjustments to improve click-through rates and conversion rates.

Conclusion

In conclusion, the expanded text ads update in Google Ads presents a fantastic opportunity for businesses to enhance their online advertising efforts. By leveraging the benefits of expanded text ads and following best practices for creating compelling ad copy, you can outrank your competition and achieve higher visibility, engagement, and conversions. At Manny’s SEO & Web Design, we can help you navigate the intricacies of Google Ads and optimize your ad campaigns for maximum impact. Contact us today to supercharge your digital marketing strategies!

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